Genshin Impact stands out as one of the most successful games ever in terms of both downloads and revenue since its debut in September 2020. Apart from its gameplay, a major contributing factor to Genshin Impact's success lies in its strategic cross-play capabilities across mobile, PC, and console platforms, seamlessly connecting the gaming experiences between them.
Releasing a game across multiple platforms is no novelty; before Genshin Impact, a considerable number of games had already been dual-launched on platforms like PC and mainstream consoles (Xbox/PS/Nintendo Switch) simultaneously. Moreover, with the evolution of mobile devices, mobile platforms have emerged as undeniable powerhouses that demand increasing attention from developers. Multi-platform games not only cater to diverse audiences on various platforms but also aid developers in garnering greater profits, as they tap into the expansive potential of these platforms.