China’s game market has flourished in recent years and became one of the most lucrative across the globe.
In 2019, China had an estimated 637 million mobile gamers and 321 million PC gamers, generating $33.1 billion in revenue.
However, the complicated regulations and requirements to publish games in China often frustrate developers:
• What are the regulations for game publishing in China?
• Do I have to work with a Chinese publisher to publish my game?
• What are the different channels in China to publish my game for mobile, PC, and console?
• What are the unique characteristics of Chinese gamers and the gaming landscape?
• What are the best practices for launching my game in China?
In this article, we aim to provide you with a practical and up-to-date guide about launching your titles in China